Campaign structure and intent
We separate services, locations and search intent into clear campaign and ad-group structures. Relevant negative keywords reduce waste, while focused landing pages help visitors understand the offer and take action.
Budgets, targeting and bidding choices should match the market, conversion value and available data. A campaign needs enough reliable conversion information before automated optimization can be judged properly.
- Keyword and search-intent research
- Campaign and ad-group planning
- Negative keyword development
- Ad copy and extension guidance
- Location, schedule and device targeting review
- Landing-page and enquiry-flow recommendations
Conversion tracking and reporting
Clicks alone do not show whether advertising is useful. We recommend tracking meaningful actions such as phone calls, WhatsApp enquiries, forms, bookings or purchases where technically and legally appropriate.
Reports should connect spend, search terms, conversions and lead quality so the next decisions are based on evidence rather than vanity metrics.
Worldwide campaign considerations
- Separate budgets and targeting by meaningful market
- Use local currency, language and customer terminology where relevant
- Comply with local advertising restrictions
- Avoid unsupported geographic claims
- Review time zones, call availability and landing-page speed