Metrics that support action
The most useful metrics depend on the business model. A restaurant may care about calls, directions and bookings, while a professional service may focus on qualified forms, WhatsApp conversations and scheduled consultations.
We separate activity metrics from business outcomes and clearly label estimates, incomplete attribution and illustrative examples.
- Profile views and customer actions
- Feedback-request delivery and response rates
- Website enquiries and conversion paths
- Paid search spend, terms and conversions
- Review themes and response coverage
- Priority actions for the next reporting period
Transparent interpretation
SEO, profile activity, advertising and offline sales can overlap. Reports should avoid claiming that every change was caused by one tactic when the data cannot prove it.
Where tracking is limited, the report states the limitation and recommends practical improvements to data quality.